Its an absolute joy (and honour) to work consistently with a brand on their journey and watch their progression over the years. Watching how this incredible fashion label has gently expanded, flexed, matured and inspired, making their narrative consistently grow and hold true, is such a pleasure and privilege to behold.
So, when we were approached to design and renovate a new space for Fields in the winelands we couldn’t be more excited and no, not just because it was in the winelands!
As always there was a catch, an incredibly tight timeline that set the hairs on your arm on end to turn this project around in, but we put on our big girl pants and got to work. A weekend away in the winelands was obviously a must to get the creative juices flowing and start conceptualising the look and feel for this new edition to the fleet.
We wanted the store to talk to its surroundings, paying homage to heritage but without losing its unique flavour and flair. It needed to have a different personality to the flagship store at the Old Biscuit Mill and the Waterfront branch. Be cool, contemporary and feel like a fresh take on the narrative they have so steadfastly built.
Darker wood tones, the edition of black and dark green, brass and the absolute hero, cork, became the driving palette. We wanted to combine these in a way that felt sophisticated, yet playful and use Cork in way that didn’t feel like an obvious tribute to its surroundings.
As always we tried to incorporate local design pieces in the mix, celebrating local in all its glory and even managed to source a beautiful rug in a local antique store around the corner.
The result is a triumph, and a great edition into the Fields family.
Great humans, great brand, great addition to the Winelands.
