What happens when a creative director, fashion buyer and a sustainability guru all get together? One hell of a lot of creative ideas and one beautiful looking apartment with a shed load of energy saving bulbs!
Mrs Rebels with a Cause was one of my first buyers when I was directing a merchandise team for an online retailer, and when she asked if I would run this project for them, I was more than honored to take on the work. Her sister in law was back from New York and was the perfect compliment to this team to add valuable insight and creative direction to the project.
As a couple, they are the perfect mix between sophistication and surfing, with a creative flair that rides between boho chic and uber NY trends. Their apartment is real estate gold, covering close to 500 sq/m on the Atlantic seaboard, but whilst in good condition, it was dated all the way back to the 80s. Tiled floors, mirrors galore and weird boxing everywhere made the bathrooms and kitchen feel cramped. What they needed was a space that reflected their love of the world, more Bali and less Dallas.