“What do want to be when you grow up?
A playful question, sure, but one that could set some kids going into full panic attack mode. Even though I playfully ask my kids that question often myself, more for the fun of hearing their answers than having any real motive behind it, the reality is that most people may never fully realise a complete cookie cut execution of their dream. Most importantly though, when is the cut off of being considered “grown up?”
I had fantasied about being a lawyer for a good part of my early years, LA Law was my favorite show and I got great pleasure in picturing my closing arguments. Becoming a politician followed next and then most recently, a music video art director for MTV.
Needless to say those all became relatively redundant (I still consider myself a lawyer and a politician after a few glasses of wine) but the path I’m on could not have been more perfect for me. For now. The reality is that each step of your journey gets you into the next chapter, or opens the doors to where you should be and what you should be doing.
The reasons for my ramblings is that no matter where you start out, where you end up is still relatively undefined and no decision needs to be cast in concrete, which became so evident to me after working with a past colleague on a new venture.
We had worked together on a retail start up for a few years and when he contacted me to get involved with his latest project I could not be more excited. This was a total reinvention for him and yet could not have been more fitting (excuse the pun!).
His clothing line, Fields, provides a wardrobe for the multi faceted man of today with pieces that can be layered and collected through the years. Crafted in natural yarns sourced throughout Southern Africa, their products take you effortlessly from home to work space and streets to outdoors.
It’s a beautiful collection of pieces, made with precision and thought, and it was such a honor being involved with this brand.
The Brief:
Conceptualise, design, manufacture and project manage the installation of a retail space that reflected the brand identity and answered its retail needs.
BEFORE:
The Transformation:
- paintwork
- joinery fit out
- build a changing room area
- decor – incl plants, mirrors and furniture
- window display
Biggest Challenge:
This project was honestly a joy from start to finish with this space being so tranquil and calming I wish I could spend the better part of every day here.
Best feature:
The curved wood screen detail as one enters, and the painted green arch.
AFTER: Welcome to Fields.
